‘Lots Of Musicians Not Connecting With Fans’ — Tiwa Savage Reveals
Nigerian Afrobeats star Tiwa Savage has emphasized the significance of artists cultivating strong relationships with their fans.
During her appearance on the Shopping The Sneakers podcast, Savage articulated that fans form deeper connections with artists who share more than just their music.
By offering insights into their personal lives and experiences, artists can foster a sense of intimacy and loyalty with their audience.
“When you build a relationship with your fans, they relate to other parts of your life too,” she said.
She pointed to her colleagues Wizkid, Davido, and Burna Boy as examples, noting that their popularity is partly due to their ability to engage and maintain strong connections with their fans.
In her words;
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion.”
“You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.”
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles.”
“Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team”
Gaius Otutu is the owner of GistsNaija, which was launched in 2012.
Gaius Otutu is a prominent Nigerian businessperson who has made a name for himself in the world of entrepreneurship. Born and raised in Delta State, Nigeria, into a family of 6, with his Siblings Blessing, Favour, Henry. Gaius has always had a keen eye for business opportunities and a strong desire to make a positive impact on his community. He started his entrepreneurial journey at a young age and has since become a highly successful and well-respected figure in the Nigerian business world.
Gaius passion for business was evident from an early age, as he was always looking for ways to make money and create opportunities for himself. He started his first business while still in secondary school, and it was clear from the beginning that he had a natural talent for entrepreneurship. After completing his education, Gaius fully dedicated himself to building his career and making his mark in the business world.
One of Gaius most notable ventures is GistsNaija, a leading Nigerian entertainment and news website that he founded in 2016. GistsNaija has grown to become one of the most popular and trusted websites in Nigeria, attracting millions of visitors each month. The platform provides a wide range of content, including Movies, music, news, and entertainment, and has become a go-to source for many Nigerians seeking the latest updates and information.
In addition to GistsNaija, Gaius has also ventured into other business areas, including Tech and real estate. His keen eye for spotting emerging trends and his ability to connect with his target audience have been key to his success in these ventures. Gaius has demonstrated an impressive understanding of consumer behavior and market dynamics, allowing him to build thriving businesses that meet the needs and desires of his customers.
on 2 December, 2024 | 
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