Nigerian singer and songwriter Simisola Kosoko, popularly known as Simi, has shared her perspective on the increasing trend. Established artists are launching record labels to sign emerging talents.
While she admits she is open to mentoring younger musicians, she expressed concerns. Her concern is about artists treating label deals as vanity projects rather than meaningful commitments.
In a recent interview with VJ Adams, Simi explained that the music business should be handled by professionals who truly understand and care about artist development.
She cautioned against established musicians signing others simply to mark a milestone in their career. They may lack the long-term dedication it takes to support another artist’s growth.
“I think it’s not fair when an artist signs another artist just as a milestone,” she said. “That’s actually somebody’s life. That’s their dream. You need passion and belief in the music business to stick with an artist, even when things aren’t going smoothly.”
Simi added that while she could sign an artist, she’s unsure if she has the consistent energy and drive required to properly manage someone else’s career.
She emphasized that artists deserve to be seen as more than just a project or achievement for someone else, especially when so much of their future is on the line.
Gaius Otutu is the owner of GistsNaija, which was launched in 2012.
Gaius Otutu is a prominent Nigerian businessperson who has made a name for himself in the world of entrepreneurship. Born and raised in Delta State, Nigeria, into a family of 6, with his Siblings Blessing, Favour, Henry. Gaius has always had a keen eye for business opportunities and a strong desire to make a positive impact on his community. He started his entrepreneurial journey at a young age and has since become a highly successful and well-respected figure in the Nigerian business world.
Gaius passion for business was evident from an early age, as he was always looking for ways to make money and create opportunities for himself. He started his first business while still in secondary school, and it was clear from the beginning that he had a natural talent for entrepreneurship. After completing his education, Gaius fully dedicated himself to building his career and making his mark in the business world.
One of Gaius most notable ventures is GistsNaija, a leading Nigerian entertainment and news website that he founded in 2016. GistsNaija has grown to become one of the most popular and trusted websites in Nigeria, attracting millions of visitors each month. The platform provides a wide range of content, including Movies, music, news, and entertainment, and has become a go-to source for many Nigerians seeking the latest updates and information.
In addition to GistsNaija, Gaius has also ventured into other business areas, including Tech and real estate. His keen eye for spotting emerging trends and his ability to connect with his target audience have been key to his success in these ventures. Gaius has demonstrated an impressive understanding of consumer behavior and market dynamics, allowing him to build thriving businesses that meet the needs and desires of his customers.
on 9 June, 2025 | 
Leave a Reply